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Prada is a fashion brand directed by Miuccia Prada, known for producing impressive numbers.
It exudes intellectual and minimalist style. It is a phenomenon that extends to the futuristic design of its single-brand stores. It includes the exciting Luna Rossa challenge in the America's Cup regattas and the provocative contemporary art supported by the Prada Foundations. It is a brand that has succeeded in revolutionizing style, creating trends and becoming synonymous with the brilliance of fashion in society in general.
His design influences go beyond the fabric and creative areas like cinema and architecture.
A leading player in the luxury sector, the Prada Group is an experimental workshop of ideas.
Far from the constraints of preconceived style, the creations of the Prada Group brands, Miu Miu, Church's, Car Shoe and Marchesi 1824 - are the answer to society's observation and, at the same time, act as anticipators and precursors of developing scenarios.
A perspective that places at the center of its inspiring and action principles some founding values such as uncompromising quality, the enhancement of people's work and creative freedom of expression.
The Group is present in over 70 countries, through a distribution network consisting of single-brand stores, e-commerce of its brands, a selection of luxury department stores, independent retailers and the most important e-tailers. Places of continuous experimentation that offer customers always new experiences.